
What better way to begin the New Year than to announce that Coca-Cola HBC Polska has become a member of the Foundation for Corporate Social Responsibility, and will receive our Gold Seal of Approval as a Socially Responsible Company.
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced syrup for Coca-Cola and carried a jug of the new product down the street to Jacob’s Pharmacy, where it was sampled, pronounced “excellent” and placed on sale for 5 cents a glass as a soda fountain drink.
The rest of the story is history… The Coca-Cola Company refreshes people across the globe and is meeting the demands of local tastes and cultures with nearly 400 brands in over 200 countries. Today, it is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages, concentrates, and syrups.
Coca-Cola was first produced in Poland in 1972. Direct investment began in 1991, just when the country began to make the far-reaching changes in its political and economic system. Three Coca-Cola plants were opened a year later, and in 1992, local production of Fanta Orange and Sprite started. The first coolers, dispensers, racks, displays and signs appeared on the market the same year. Ever since, Coca-Cola has continually introduced new beverage products and package innovations into the Polish market, and total Coca-Cola investments to-date have amounted to more than USD 500 million.
Today, Coca-Cola beverages are produced and distributed by the Warsaw-based Coca-Cola HBC Poland; it owns and operates 3 bottling plants in Poland, and together with TCCC co-owns a water plant in Tylicz located in the Beskidy Mountains in southern Poland. CCHBC Poland also has 30 sales and distribution centers located throughout the country.
The range of trademarked beverage brands produced and distributed by CCHBC Poland now include Coca-Cola, Coca-Cola Light, Cherry Coke, Fanta, Sprite, Kinley Tonic, Cappy, Cappy Ice Fruit, Nestea, Bonaga, Lift, Bum, Powerade, Vita, Multivita, and Kropla Beskidu.
The Coca-Cola system directly employs more than 2,400 people in the country and co-operates with almost 110,000 trade partners around Poland, while more than 9,000 businesses benefit as suppliers of goods and services. CCHBC Poland is a major purchaser in Poland of sugar and flavors, packaging materials such as bottles, cans, caps and labels, marketing supplies, transport, advertising, information systems, and legal and accounting services.
An independent study on foreign direct investment in Poland, prepared by the University of South Carolina, has shown that by providing opportunities for local enterprises, the Coca-Cola business also generates a significant employment “multiplier effect.” For every direct job, Coca-Cola indirectly generates employment for approximately ten additional people in other, related industries. Supplying the Coca-Cola system has enabled numerous small-and-medium-sized enterprises to greatly expand their business, both locally and internationally. In Poland, the Coca-Cola Company and CCHBC have also been leaders in introducing globally competitive standards of production, management and consumer marketing in related industries.
CCHBC Poland is committed to conducting its business in ways that protect, preserve and enhance the environment. Principles of environmental stewardship and sustainable development are integrated into all business decisions and processes.
Recognizing that it is their obligation to be an active local citizen, CCHBC Poland contributes its time, expertise and resources to help develop sustainable communities and to improve the quality of life in Poland. They are involved in activities that range from putting books in the hands of school children, to helping communities rebound from natural disasters to spurring economic development. CCHBC Poland cooperates with dozens of cities across the country contributing funds, products and human resources to public events organized by local authorities.